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Coachella's Pretty Cousin? Camp Poosh 2025 Was The Main Character

  • Writer: Nahdya Weathers
    Nahdya Weathers
  • 2 days ago
  • 3 min read

If you weren’t invited to Camp Poosh 2025… we’re sorry, babe. This wasn't just an event—it was the influencer playground of the season.

Coachella's Pretty Cousin? Camp Poosh 2025 Was The Main Character
Credit @poosh Instagram

Hosted by Kourtney Kardashian’s lifestyle brand Poosh, this invite-only affair is what happens when a wellness retreat and a content house have a baby during Coachella Weekend 1. Every corner was vibe-checked for aesthetics, the brand activations were fully unhinged (in the best way), and yes—everything was free. From wellness elixirs to full-on glam stations, Camp Poosh is the kind of place where you leave with a tote bag and spiritual clarity.


But make no mistake—this is not your average wellness pop-up. This is where the cool girls, hot guys, and the chronically online come to slay, sip, and self-promote. Let’s get into it.



The Influencer Guest List Was Curated to Perfection

The guest list was influencer gold. Think: your favorite beauty girlies, fitness it-girls, lifestyle vloggers, and that one hot couple who makes matching green juices look sexy.



Camp Poosh knows how to keep things niche and on-brand. The crowd wasn’t just big—it was targeted. Expect a mix of wellness queens, alt fashion girlies, and a few A-list adjacent celebs who dabble in content when they’re not booked and busy.


The Photo Ops Were Unhinged (In the Best Way)

If Coachella is for live music, then Camp Poosh is for live content. Every corner of the venue was designed for that photo moment. Think: dreamy desert florals, Poosh-branded tents, gold-dipped glam stations, spa-core lounge setups, and collab installations that scream "I’m sponsored, and I love it."



Coachella's Pretty Cousin? Camp Poosh 2025 Was The Main Character

Why Camp Poosh 2025 Happens During Coachella Weekend 1

Poosh knows the girls are already in Palm Springs, and they’re not wasting the opportunity.


By syncing up with Coachella, Camp Poosh makes sure the influencers are already camera-ready, outfit-styled, and looking to be seen.


It’s not just a party—it’s a brand strategy. It positions Poosh as the it-girl alternative to the dust and chaos of the festival grounds.


What Influencers Should Know

  • You MUST be invited. No plus-ones, no "can I bring my manager"—this is strictly VIP.

  • Everything inside is comped. But content is expected. Most brand activations have built-in content prompts and hashtag requirements. Be ready to tag, post, and promo.

  • Stylists get booked fast. If you’re trying to serve a Camp Poosh-worthy look, plan glam well in advance.

  • You’re being watched. PR reps and brand teams are everywhere, watching who creates content and who ghosts. Camp Poosh is part party, part low-key influencer audition.


Brands Were Everywhere—And They Understood the Assignment

The real headliners? The brand activations. Camp Poosh 2025 partnered with a lineup so iconic, it looked like someone raided your “saved” folder on TikTok Shop. From beauty to snacks to booze and back to wellness again, the mix was curated for content creators with range.


Let’s talk highlights:

  • Conair was serving hair tool demos and sleek-styling stations for that “I woke up like this, but sponsored” look.



  • Bondi Sands SUNNY brought the sun-kissed glow with tanning touch-ups and a bronzed-up backdrop.



  • Kerastase gave hair luxury with their signature treatments, and yes—the scalp massages looked heavenly.



  • FS8 hosted mini pilates and tone yoga sessions to get your sweat on (and your TikTok views up).



  • Lemme (Kourtney’s own supplement brand) popped up with gummies in every flavor and a wellness-core aesthetic.


    Coachella's Pretty Cousin? Camp Poosh 2025 Was The Main Character
    Credit: ww.poosh.com

  • Bloom, Hint, and BrainJuice had you hydrated, energized, and lowkey glowing.



  • Hot Dog on a Stick was there too, balancing all that wellness with some campy (but chic) nostalgia.


  • Vans popped off with their own vibe-y moment, complete with customized kicks and skate-core aesthetics.



Heidi Montag Gave the Performance of the Century—And We’re Not Being Ironic

Just when we thought the day couldn’t get any more chaotic in the best way, Heidi Montag hit the stage for a surprise performance that had the entire camp gagged. Like, actual jaws dropped. Yes, that Heidi. "The Hills" icon. “Superficial” queen. Pop legend in her own right.




She stepped out in full early-2000s glam—blonde bombshell curls, rhinestoned mic, and a two-piece look that screamed “I’m booked, I’m busy, and I’m having fun.” She performed a set that included her cult-hit “Body Language,” and it sent the girlies spiraling in the best way. Phones were out. Influencers were screaming. It was giving full circle for every millennial and elder Gen Z in the crowd who grew up watching her rule reality TV and dream of pop stardom.


The performance was nostalgic, campy, and kinda iconic? Heidi didn’t just show up—she served.


And honestly? More influencer events should be hiring early-2000s reality stars with pop albums. It’s called range. Look it up.


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