Purple Setting Powder is Trending, and It’s About to Take Over Your Makeup Routine
Okay, bestie, let’s talk. Purple setting powder is having a moment, and if you haven’t caught on yet, consider this your PSA. It all started when Huda Kattan herself, the queen of snatched looks, casually dropped a sneak peek of herself rocking a purple loose powder.
Of course, the beauty girlies didn’t just sit back and wait—they went full-blown scientist mode, mixing purple eyeshadow with her OG Easy Bake Loose Powder to recreate the magic. Spoiler alert: that “sneak peek” was actually a teaser for Huda’s new shade, Ube Birthday Cake, and it’s about to drop faster than your jaw when you see the results. It’s giving bright undereyes, blurred imperfections, and an overall snatched look for $39.
So, what’s the tea? This purple powder isn’t just pretty—it’s a game-changer. Beauty creators like @samanthaevira, @glamzilla, and @kevikodra are already spilling the deets, and the hype is real.
@Kevikodra even raved:
“The new and VIRAL @hudabeauty Easy Bake Powder in the shade Ube Birthday Cake is the perfect bright purple shade that perfectly smooths your undereye, blends your blush, and even corrects darkness!!”
While everyone is losing their minds over Huda Beauty’s upcoming Ube Birthday Cake Easy Bake Powder, there’s a little elephant in the room we need to address. Have you seen the campaign photos?
Because while the shade looks gorgeously brightening on lighter and medium skin tones, there’s one glaring issue: deep complexions are noticeably absent.
Now, don’t get me wrong—the product looks fab, and influencers like @kevikodra and @glamzilla are raving about its brightening powers. But here’s the question: will this new viral powder actually work on deeper skin tones?
Beauty influencer @nyadolliee decided to put the DIY version to the test—you know, the one where beauty creators mix purple eyeshadow with Huda’s original loose powder. And let’s just say… the results were not it. Instead of a brightened, flawless look, it gave chalky, ashy vibes. Major yikes.
So, is this product destined to be another “for lighter complexions only” launch? We’ll have to wait and see when it lands
Mark your calendars, babe: this must-have launches exclusively at @sephora on January 9 and goes worldwide on HudaBeauty.com January 10. Until then, grab your spot on that waitlist if you’re feeling bold—or maybe hold off until we see how it performs IRL on everyone..
Inclusivity has been a huge conversation in the beauty world for years now, so seeing a product launch without deep complexion swatches feels like a step back.
Will this purple powder actually serve all skin tones, or will it be another case of “brightening” turning into “ghostly” for deeper shades?
Stay tuned, bestie. Because while the hype is real, the inclusivity? Not so much… yet.
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